TL;DR: If you have ever desired you can test the guys you date, or the guys you know who will make great dates, as if you evaluate restaurants, next Lulu is going to make your goals come true. Due to the fact first-ever app for ladies, Lulu is actually bringing the lead in this market, assisting ladies create better dating decisions and guys become better daters.
From Amazon to Yelp, we’re in some sort of in which everyone loves to examine situations. Everybody are unable to hold off to share their unique opinion regarding their most recent meal or the finally apartment they stayed in, but what concerning latest man they continued a romantic date with?
Well Lulu is the ideal retailer for carrying out that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually a personal social networking that provides women the opportunity to speed the guys they date, advise date-worthy dudes and share private encounters with countless some other like-minded ladies.
Its like talking to the best friend
Chong and Schwartz had gotten the concept for Lulu after Chong had a memorable all-girls brunch knowledge. From swapping stories about jobs to Valentine’s Day strategies, she wanted she could bottle that feeling of camaraderie and set it to good usage.
In 2013, that sight became an actuality as Lulu, an area where females feels secure when speaking about their love physical lives.
Director of advertising Deborah Singer said it’s been quite a long time coming for an application such as this in the market, specifically with suggestions becoming so popular in other areas of existence.
“ladies now have tips about all things in their particular livesâ¦ and yet do not get recommendations for anything as essential as connections and dates,” she stated. “We believe’s an incredibly essential region for ladies becoming well informed and then have information [about] so that they can actually create wiser decisions on their own.”
Should it be standing men they’ve eliminated away with, promoting high-quality men to other users or generating friend associations, Lulu made a significant influence.
“i do believe we are taking a details layer into internet dating area,” Singer said. “Dating is an activity that doesn’t have that details level, so we see our selves as getting addiitional information to that particular market.”
Lulu shines from other programs because Chong and Schwartz, plus every person throughout the group, let their characters shine through, providing down that feeling of speaking with a really good gf.
According to Singer, Lulu is specially popular among school women, that happen to be in an innovative new online dating atmosphere consequently they are seeking female pals to attend for referrals concerning the dudes they can be fulfilling on campus.
Lulu additionally places the confidentiality and safety of the users 1st. The software makes use of Facebook to confirm sex, get older (no one under 17 is permitted to join) and buddies groups.
But do not think boys aren’t allowed contained in this girls club
In will, Lulu permitted men to begin by using the software should they happened to be thinking about being examined.
Male consumers can easily see their particular overall score and which hashtags women are using to spell it out them, like “#AlwaysDelighted” or “#WearsEdHardy.”
Even so they can access data that presents just how women position all of them on characteristics such as for example laughter, kissing abilities and.
Lulu’s article team even offers guys skilled posts that provide dating advice about the certain specified areas they want enhancement in.
Ladies can also ask the guys their opinions on several topics, such as anal sex or making a consignment.
To date significantly more than one million males have actually joined, with an average review becoming a seven, many actually look at the software 3 times just about every day.
“We saw there was actually a real desire for food from men to types of enjoy statistics about what women were claiming about them,” Singer stated. “All of our goal is always to really help dudes improve. Exactly like you would make use of Google statistics on the website to boost it, it is method of Google statistics for men.”
Creating a safe, good planet for all
Unlike websites like Yelp or TripAdvisor, Lulu doesn’t allow women to create open opinions inside their critiques.
Ladies are offered multiple choice options whenever looking at the males also females can concur or disagree aided by the overview, which Singer stated encourages an optimistic environment and helps to keep user reviews from being unnecessarily mean.
“We’re rating individuals â we’re rating dudes. We realize this particular is a sensitive and painful and provocative thing to get undertaking, therefore wish to accomplish it in a thoughtful means plus a constructive method,” she said. “We heard from beginning from ladies they didn’t want to be a part of some thing mean, therefore we determined that the style would maintain that planet.”
Lulu will use that exact same structure in the future whenever expanding to many other prominent verticals like charm, vacation or company.
“we wish to choose a spot in which ladies are coming to Lulu and it is particular their primary place to go for obtaining info from other females,” Singer mentioned. “we are actually dedicated to this product and continuing to construct strategies to assist ladies discuss even more to get guidelines.”
When you’re willing to release your girlfriend talk, download Lulu (100% free!) in the application Store or Google Gamble.