Are you trying to get a competitive advantage over the more than 2.5 million people who already use Amazon to sell their products? Amazon.com merchants may now access product videos, which will make their lives somewhat less complicated overall.
Until recently, only vendors were permitted to upload product videos to Amazon.com.
After some time, this functionality was added to Seller Central for all brand owners and sellers who were registered with the Brand Registry.
The availability of product videos to all active vendors is a fantastic benefit that all sellers should take use of as soon as they can.
Let’s take a look at some of the principles and tips for product videos, including the criteria and suggestions offered by Amazon for product videos, so that your products may shine.
Who Can Upload Amazon Product Videos?
Product videos will be made available to all sellers and vendors operating in the United States beginning in September 2020. This functionality is currently only accessible to merchants in Amazon marketplaces located in the European Union and the United Kingdom.
Regardless of whether Amazon has published a formal announcement or update, we strongly advise checking your Seller Central account on a regular basis for any available updates and the Inventory page for any new features that may have been added.
At eCommerce Nurse, we consistently work to enhance the photographs and 3D rendering product information that we provide for our wide range of customers. If it is possible to do so, we strongly encourage vendors to add a video demonstration of their wares. It has been demonstrated to increase the number of people who participate and convert.
What Is A Product Video On Amazon?
On the product detail pages of any Amazon product, the images of the product can be found on the left side of the page.
It should come as no surprise that the addition of product videos will assist in the conversion of browsers into customers in an even more effective manner because having optimized product photographs is important to your success on Amazon.
Although sellers have the ability to post up to nine shots, the majority of categories will only show seven of those images. We recommend uploading no more than six 3D rendering product photos if you want to post a product video. This will leave the seventh space available for your film to be posted.
It is possible that videos will not appear on product detail pages if there are more than six photos displayed in the top carousel. If you want your video to be displayed, you should only post six images and one video.
Why Should You Use A Product Video?
There are many different approaches to the production of videos.
For instance, they might contain information about the product, photographs showing the product being used, how-to guides for customers, customer endorsements, information about the brand, and perhaps more.
This indicates that even retailers with limited resources have the potential to profit from utilizing this functionality.
In this scenario, we would provide a general education video about the business as a means of boosting interaction and serving as a cost-effective advertising tool at the same time.
Customers are more likely to view videos when they are easily available, such as when they are placed on the product description page on Amazon.com.
Customers no longer have to navigate away from the page detailing a product’s specifications in order to look for external videos or reviews because they can now view them immediately on the page.
This indicates that even retailers with limited resources have the potential to profit from utilizing this functionality.
In this scenario, we would provide a general education video about the business as a means of boosting interaction and serving as a cost-effective advertising tool at the same time.
Customers are more likely to view videos when they are easily available, such as when they are placed on the product description page on Amazon.com.
Customers no longer have to navigate away from the page detailing a product’s specifications in order to look for external videos or reviews because they can now view them immediately on the page.